Mötley Crüe // The Stadium Tour

In the summer of 2022, legendary rock band Mötley Crüe embarked on their first tour in nearly a decade, an outing called ‘The Stadium Tour’. Nikki Sixx (Mötley bassist and principal songwriter) reached out for help with creating the brand language for the tour. The theme was a frenetic, post-apocalyptic landscape with eastern trappings. The specific remit was to help create an icon, typography and a sci-fi language that would be used throughout the show, on merchandise, meet-and-greet lanyards, swag and many other facets of the tour. The show opening contained an optimistic take on crowds being able to finally gather and being summoned by the band and it’s mysterious, graffiti image with the rally cry, ‘THE FUTURE IS OURS’.